Services
The Key to our wine consulting is an open, collaborative dialogue with all stakeholders engaged in the process.
Our Services
Each project begins with a brief, specific agreement on the action items and work to be executed together on behalf of your business. Our approach is often phased, with particular timelines or milestones to guide the process. We believe that changes – large and small – are often required of all participants, from production to marketing to sales. We want our solutions to be sustainable and long-term.
Brand Creation & Business Development
Sourcing, production and brand architecture, positioning pricing, packaging messaging, and trade consumerism marketing.
Business & Sales Alignment
Synch structure & deployment of sales & marketing resources with brand narrative, and structure production to align business goals with the market.
Market Evaluation
Sales, category & market analysis, wholesale support strategies & sales tools, distributor reviews – expectations – strategic options.
Marketing & Servicing the Trade
Supplier communications, press contacts, trade hospitality & events, virtual & onsite market work including sales meetings, and other value-adding strategies.
Networking
Facilitating & forging introductions with key actors in the trade.
Brand Revitalization
Refresh trade dress & marketing, reframing messaging, repositioning, pricing, and programming.
National Sales & Distribution
Management, organization, planning, budgeting, and analysis of patterns & opportunities, including channel & qualified account targeting.
Presentation Strategies
Brand, wine and channel-specific messaging & strategies, key account relationships, tactics, campaigns.
Business Sales & Acquisitions Evaluations
Industry sales trends & customer focus, execution of sales/costs/budget benchmarks, use of industry-standard technologies, current supplier/management/team & transitions/logistics/efficacy.
