Recent Sales & Marketing Tools
The collateral we develop for our clients illustrates Locus Wine Consulting's commitment to elucidating each brand's key features, values, philosophies, and details that make a producer distinctive. Our team does this deep dive into every client we work with to make these essential details salient in a manner that the trade understands and values – and can be messaged to consumers.
Les Enfants Terribles’ Bottle Sheet
This bottle sheet was designed to separate the Les Enfants Terribles brand from its larger main brand, Dashe Cellars. The visually interesting and playful graphics at the top and bottom of the page give the brand its own identity and individuality that is clearly distinct and visible to consumers and trade.
Titus Vineyard's Green Practices
This brief serves as an answer to one of the biggest questions the present market has: does this brand prioritize sustainability? Titus is a longstanding family-farmed vineyard that has practiced farming sustainably from its inception yet had not clearly articulated and highlighted those steps in a unifying and memorable philosophy.
Jada Vineyard & Winery’s Vineyard Map
Beyond the crucial technical information that this vineyard map provides in an attention grabbing manner, it was also meant to explain why Willow Creek is a distinct AVA within the greater Paso Robles viticultural region. This context positions Jada Vineyard & Winery as a high quality producer of wine with an unmistakably unique terroir.
Bodega 202’s Vineyard Guide
In bringing Bodega 202, a high-quality producer and boutique Spanish winery, to the US market, we incorporated this vineyard guide to establish reasons why a consumer should care about the brand. Not only is this relevant, factual information about the grape-growing conditions of the region, but it is also an explanation of how their extraordinary vineyard sites create a valuable and original product.
Volker Eisele’s Target Restaurant Accounts List
This is a thoroughly researched survey of key account placements for Volker Eisele wines around the country. It was created to convey the breadth and range of their appeal, including accounts that would present the opportunity to expose new and younger consumers to Volker Eisele who may not be fully aware of the family's rich history in the fine wine trade. The list provides confidence and account types for every distributor to pursue.
Prequalified Accounts List
Using parameters specific to the needs and current positioning of the brand, we created a list of appropriate accounts that can be approached by the producer or distributed to other members of the trade. These kinds of lists are common practice within our team and are individually tailored for the objectives of each producer.
Distributor Presentation Decks
We create producer presentations decks that explain why a distributor team should care, show the sales tools available, and provide a selection of qualified accounts. We often take this last step further by producing lists of prequalified accounts to guide reps, managers, and winery representatives work in the field.
